[Adams Ahmed M]

...mortgage broker company.? A pratical marketing strategy for mortgage company inunited kinhdom

[lordreith]

Consider a direct marketing strategy which focuses on prospective mortgage broker customers, rather than a general marketing strategy that uses a shotgun approach. A direct marketing strategy uses your client's money more effectively by giving you a better ROI (Return on Investment). An excellent British source book is "Managing Direct Marketing" by Philip Mounsey and Merlin Stone. (Croner Publications Ltd., Tel: 081-547-3333)You might also want to look at the direct marketing blog Direct Marketing Creative Generator which offers lots of free ideas -- a new selection every week. It's written by Martin Gross, formerly of Ogilvy & Mather, and a well known consultant ("The Direct Marketing Idea Book")